I often get asked why I put so much emphasis on wellbeing when a lot of other trainers and coaches focus on losing weight, ditching the fat and getting a bikini body or getting shredded.

The answer is pretty simple.

My dad died of a heart attack when I was 4.

So I never knew what it was like to have a father.

And now I am a father that really hits home.

I don't want Flossie to grow up without a dad.

I don't want to die and not see her grow up and fulfil her potential. I want to see if she will be kind, warm and generous like her mum. I want to see what sort of career she makes for herself.

I want to scare the crap out of her boyfriends!

Sure I had father figures and they were great. I learnt, and continue to learn, a lot from them. But it just isn't the same.

My dad wasn't overweight though. He was naturally pretty lean. In todays market he wouldn't be the focus of many coaches or trainers because he looked in good shape.

But what is the point in being lean if you aren't healthy?

In being slim and dying before seeing your kids grow up?

It's one of the reasons I am so vehemently against things like meal replacement shakes and fad diets.

Ultimately I'll never know why he had a heart attack. His lifestyle, from what I can gather, wasn't too bad. He didn't smoke and he didn't really drink.

A lot of other coaches and trainers just won't get it. To them if you don't look like a cover model then life isn't worth living.

But my family history plays a huge part in my health and fitness beliefs. And is why I place just as much emphasis on wellbeing and losing weight.

So I want you to make a promise to me.

I want you to promise to look after yourself. And I don't mean being obsessed with losing weight.

I mean reducing your stress levels, eating real foods, spending time playing either with friends or with your kids, I want you to enjoy life because you never know when it will be over.

Alex 'life is for living not counting calories all the time' West